Marlee Archer:
Public Relations, Communication, Media
“Writing well means never having to say, ‘I guess you had to be there.’ ”
– Jef Mallett
Writing Samples
Marlee is a regular contributor to magazine publications and news platforms, in both print and online formats.
Below are links to published articles in online format:
Chispa Magazine:
http://www.chispamagazine.com/author/marlee-archer/
Georgia State University's The Signal:
http://georgiastatesignal.com/signal-staff/marcher/
Atlanta Blackstar:
Georgia State University's Asia Broad:
http://sites.gsu.edu/asia-abroad/2014/05/19/the-streets-of-kowloon-city/
Writing Projects completed for graduate-level coursework
Below are Public Relations projects completed during various courses
in Georgia State University's Masters of Communication Program
Fact Sheet
Marlee Archer Fall 2013
This sample highlights general facts about The Coca-Cola Company, including organization history, products and financial information.
Infographic
Marlee Archer Fall 2013
This infographic is a timeline of growth in The Coca-Cola Company's brand reputation over a five-year timespan.
Issue Backgrounder
Marlee Archer Fall 2013
This backgrounder discusses a prominent issue in the beverage industry and Coca Cola's response to this problem.
Video News Release
Marlee Archer Fall 2013
This sample is a video news release of a news report informing viewers of the upcoming Coca Cola press conference.
Media Advisory and Media Release
Marlee Archer Fall 2013
The media advisory and media release discuss a hypothetical press conference covering issues outlined in the above backgrounder.
Blog Monitoring
Assignments 1-3
Marlee Archer Fall 2013
This series of three assignments report market trends and online visibility of Coca Cola, with data collected through monitoring related blogs over a span of several months.
*All of the above sample writing projects were created for educational purposes only for GSU's Department of Communication and do not reflect any actual events, statements or views of individuals and companies mentioned